PRODUCT DESCRIPTION
CellAssure+ by Medford is 100% whole Broccoli Sprout powder (EnduraCell®) and “yields” Sulforaphane when a chemical reaction occurs between Glucoraphanin and Myrosinase. However, CellAssure+ is NOT an extract. Extracts do not contain Myrosinase and extracts of themselves do not have the ability to produce Sulforaphane.
CellAssure+ is also a nutrigenomic formulation. Nutrigenomic formulations work with Mother Nature to enhance cell function. Nutrigenomics is “the study of how constituents of the diet interact with genes and their products, to alter phenotype”. Typically for a nutrigenomic supplement to exhibit significant clinical benefit, it must also be highly-bioavailable, a factor which prevents some common supplements from clinically replicating the impressive effects often seen in cell culture in in vitro studies.
Sulforaphane has an oral bioavailability of about 80%. Sulforaphane is a small lipophilic readily-absorbed molecule, with clinical effects occurring at modest doses. CellAssure+ is produced by a unique process which protects the essential precursor compound, Glucoraphanin and the essential enzyme, Myrosinase.
Clinical applications:
- To stimulate antioxidant and other cellular defences within the body.
- May activate key detoxification enzymes.
- Scientific research shows that selenium supports antioxidant activity.
- Assists in the maintenance or improvement of general well-being.
What makes Sulforaphane remarkable?
Sulforaphane owes its clinical efficacy to its mild pro-oxidant effect on the transcription factor, Nrf2, often described as “The Master Switch of Cell Defence”.
Once activated, Nrf2 translocates to the nucleus where it induces the expression of over 2000 cytoprotective genes, including those coding for glutathione and the Phase II detoxification enzymes. Sulforaphane is the most potent natural inducer of Quinone reductase, a key Phase II detoxification enzyme.
RECOMMENDED USAGE
On an empty stomach take one capsule daily or as prescribed by your healthcare practitioner.
COMPOSITION
|
Serving size: 1 vegetable capsule |
Amount per serving |
|
Enduracell 100% whole broccoli sprout powder (sulforaphane yield >6mg) |
500mg |
|
Selenium (as methylselenocysteine) |
25mcg |
OTHER INGREDIENTS
Microcrystalline cellulose and vegetable capsule
DOES NOT CONTAIN
Goitrogen and GMO's
STORAGE
Store in a cool dry place (<25°C), away from sunlight. Keep out of reach of children.
PRODUCT FORM
Capsule
WARNINGS/CONTRAINDICATIONS
Note: Enduracell is hydroganically grown in a carefully controlled environment to maximise bioactivity. Our hydrogranic process does not use any herbicides, pesticides or other harmful chemicals.
Use as directed, or as prescribed by your healthcare practitioner.
Do not stop prescribed medication without consulting a healthcare practitioner.
This product is not intended to diagnose, treat or prevent disease.
Sulforaphane may very occasionally induce temporary GI side effects including bloating, nausea and diarrhoea. These may be due to detox reaction and presence of dysbiosis.
Keep out of reach of children.
Please review package insert (if available) for further information.



